To The Ones Who Carry Us Celebrates Friendship and Fresh Gen Z Energy
Kate Spade Spring 2025 campaign features Ice Spice and Charli D’Amelio in a global celebration of friendship and style. The lively style of Generation Z and the sentimental value of friendships are the main topics of Kate Spade’s next book.
The centerpiece of the advertisement is the Deco Chain Shoulder Bag, which is available in new seasonal hues including Apricot Cream, Sweet Cream, Blue Multi Denim, Pistachio, and Jungle Vine. These eye-catching colors reflect the company’s desire to create an emotional bond and everyday confidence.
A Festivity of Companionship
“In a world where digital interactions often overshadow genuine connections, the profound bond of friendship becomes, more than ever, an indispensable anchor,” said Eva Erdmann, brand president at Kate Spade, who also described the idea for the campaign.
Ice Spice and Charli D’Amelio Consider Their Individual Connections
New York native Ice Spice said why the advertising spoke to her:
“My friends, especially my sister and cousins, are very important to me because they help me stay grounded.”
“This campaign makes me think of the lifelong friendships I have—growing up, going to school, being in the same dance company, or friends I met through work,” continued Charli D’Amelio, who is well-known in the fashion and TikTok communities.
Contemporary Graphics for a New Generation
The campaign’s dynamic scenarios, set against a striking metropolitan backdrop, reflect the fast-paced, connected lifestyles of today’s youngsters. Kate Spade offers a fusion of stylish imagery and poignant narrative that embodies elegance and empowerment.
This campaign is about connection, identity, and the people that support us, not simply about fashion.
Source: Fashion Network
