Hailey’s Historic Month: Billion-Dollar Deal and Vogue Glory
Hailey and Justin Bieber marriage reached a turning point in May 2025, marking a momentous occasion for Hailey. When e.l.f. Beauty acquired the model-turned-entrepreneur’s skincare brand Rhode in a $1 billion deal, she achieved unprecedented commercial heights. Her appearance on the cover of Vogue further solidified her status as a business and fashion entrepreneur.
The public praised her success—but it also reignited long-running speculation about her marriage to Justin Bieber.
Where’s Justin in All This?
While Hailey was climbing professionally, fans questioned Justin Bieber’s well-being. A carousel post meant to celebrate Hailey’s business success instead raised eyebrows. The photos included a bong, a shirtless Justin, and one of him groping Hailey. PR professionals criticized the tone, suggesting it lacked sensitivity and polish.
“This was poorly executed,” said crisis expert Nabeela Aysen, adding, “Where is his team?”
From Global Stardom to Stepping Back
Justin’s music career has taken a backseat since 2019. Following his struggles with facial paralysis in 2022 and the sale of his music catalog in 2023, which frequently caused worry, he hasn’t made many public appearances. After seeing sleepy Instagram Lives and odd Coachella performances, fans and insiders are wondering if the former teen phenom is doing well with fame, parenthood, and his new stage of life.
Public Scrutiny, Private Battles
The Biebers have long denied serious marital issues. But moments like Instagram unfollows, mysterious reposts, and erratic behavior have continued to fan rumors. Insiders say Hailey is thriving professionally while Justin appears “a little lost.”
Psychologist Dr. Chloe Carmichael told reporters,
“I’d be surprised if there weren’t growing pains. Justin was always the star—now the roles are shifting.”
Fatherhood and Fame: Their Changing Dynamic
Last August, the Biebers welcomed their first child, Jack Blues Bieber. In Vogue, Justin called marrying Hailey the “smartest thing” he’s done, while she spoke candidly about the toll of constant divorce rumors—especially post-baby.
“You would think after having a child, people would maybe move on, chill out a little bit, but no,” Hailey told Vogue.
Source: NBC News