Hailey Bieber Sells Rhode to e.l.f. Beauty for $1 Billion
Hailey Bieber sells Rhode and just made billionaire headlines with a $1B deal to e.l.f. Beauty. Her skincare brand Rhode has been sold to e.l.f. Beauty in a massive $1 billion deal, marking one of the biggest beauty acquisitions in recent memory.
Billion-Dollar Businesswoman
Founded in 2022, Rhode was Hailey’s brainchild. In just three years, she transformed it from a niche skincare line into a cult brand beloved worldwide. Now, it’s officially part of e.l.f. Beauty—a publicly traded company known for affordable innovation in the beauty space.
According to Forbes, the deal includes:
- $600 million in cash
- $200 million in e.l.f. Beauty stock
- A potential $200 million in future payouts based on growth
This move puts Hailey Bieber’s net worth in a whole new category.
Justin Bieber’s Subtle but Loving Reaction
Justin Bieber didn’t need many words. The pop star simply posted a powerful photo of Hailey in a white suit and reshared her Rhode announcement on Instagram. The message was clear: he’s proud.
Earlier this year, Justin had praised her at Rhode pop-up events and posted, “Congrats baby on your beautiful @rhode pop up.”
And during Hailey’s Vogue cover story, Justin had called marrying her “the smartest thing I’ve ever done.”
Hailey’s Statement: More Than a Sale
On Instagram, Hailey wrote:
“When I launched @rhode in 2022, I always had big dreams for the company… So today I am incredibly excited and proud to announce that we are partnering with e.l.f. Beauty… I feel invigorated, excited and more ready than ever to step into an even bigger role.”
Hailey will now serve as Chief Creative Officer and Head of Innovation at Rhode while advising e.l.f. Beauty as a strategic partner.
What It Means for e.l.f. Beauty
The merger with Rhode signals a bold shift for e.l.f. stock and e.l.f. cosmetics. Known for making quality affordable, e.l.f. Beauty gains a luxury-tier brand with a massive fan base.
The term “elf rhode” is already trending, and industry insiders say the brand will likely introduce Rhode into global mass-market channels, driving up elf stock and visibility.
Final Thoughts: A New Beauty Power Couple
With this move, Hailey joins the elite club of beauty moguls—and Justin couldn’t be prouder.
And yes, in case you’re wondering—Justin Bieber’s net worth just went up by association.
Source: Yahoo
